Damers First School wins Virgin Fiver competition

Young entrepreneurs at Damers First School are celebrating today after the team was announced as the overall winner of Virgin’s national business competition following the success of their eco product ‘Garden Grenades’.

Known as Damers Eco Force, the team has been awarded “Best Overall Group” in the Virgin Fiver Challenge out of 737 other primary schools that entered the competition. The award adds to the team’s earlier success as the competition’s runner-up for Best Sales Pitch.

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“We were absolutely thrilled and stunned to be chosen as the overall winners. We were honoured that the judges picked us out of 737 schools taking part,” says Edd Moore, a teacher at Damers First School who runs the school’s Eco Club.

‘Garden Grenades’ are pods of wild flower seeds encased in recycled paper collected from around the school and presented in eco-friendly packaging with the tagline “Plant and watch them bloom!”.

“The idea the children came up with was very unique, particularly because it was 100% environmentally friendly,” says Mr Moore. The children used the £5 pledged by Virgin Fiver to research and develop their product ready for sale within their local community.

The team has partnered with Poundbury businesses, including Poundbury Garden Centre and Meyers Estate Agents, to sell ‘Garden Grenades’ and the children ran a stall at Poundbury Farmers’ Market in July where they made over £200 in profit.

“I was so pleased with the children at the Poundbury Farmers’ Market and since then the garden grenades have continued selling well in the local shops,” Mr Moore says.

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Mr Moore adds that ‘Garden Grenades’ will continue to be on sale and the profits from the business idea will be put to good use when Damers First School relocates to Poundbury next year. “We will now keep selling the product so that we can buy some solar panelled technology for our new school and garden,” says Mr Moore.

The children are now making plans to attend a glitzy award ceremony in London in September to celebrate their success and bring home a magnificent trophy!

Congratulations from everyone at Celebrating Poundbury.


The school has planned several new eco initiatives, including recyclable hand towels and chemical-free cleaning products. The new school site in Poundbury will also feature gardens managed by the children alongside a Forest School area and a wildlife sensory zone, which will no doubt feature Garden Grenades!

Garden Grenades are on sale for £2 each from Poundbury Garden Centre, Meyers Estate Agent, The Poundbury Florist, Munchkins Café and from the reception at Damers First School.

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