Dorset Cereals will relocate to Poole after 18 years in Poundbury

Dorset Cereals, Poundbury
cc-by-sa/2.0 – £© Roger Cornfoot –

After 18 years operating from Poundbury – the international brand Dorset Cereals is expanding to a new site in Poole. 

When Dorset Cereals moved to Poundbury in 2000, the company produced 10 tonnes of cereal per day with five recipes – 18 years on, it now produces 75 tonnes per day with more than 60 different recipes.

Two years ago in 2014, The Jordans and Ryvita Company, part of Associated British Foods, reached an agreement to purchase the Dorset Cereals brand from Wellness Foods.

Following this there are now proposals to establish a separate production area for Dorset Cereals on the existing Ryvita site in Poole.

Andy Prudence, site manager at Dorset Cereals, was reported in the Dorset Echo to have said ‘the move is to ensure the company can meet its ‘growth aspirations’.

He added: “We’ve been on this site for 18 years and the growth of the company in that time has been fantastic.

 “We now want to ensure that we are fit for the future and can meet our growth aspirations for years to come, and as such we believe that moving to a bespoke facility in Poole would give us the added production capacity we need.

“This is really exciting news for the company but also quite a sensitive subject at the same time.

“We genuinely want to take as many employees with us as possible.

“There are 115 people that could be impacted by this.

“We realise that some people might not be able to make the move to Poole so we will providing outplacement support for those who need it.”

Mr Prudence explained that other options had been explored for the company’s future.

He said: “It was considered to look at what could be done on the current site or another site in Poundbury but we believe that the relocation is the best option.

“We now have really good international sales – 40 per cent of our sales are international, going to 43 countries across the world including Australia, the Netherlands, the Middle East and Canada.”

Ben Murphy, Estate Director for the Duchy of Cornwall, said: “Dorset Cereals is one of 187 businesses based in Poundbury and over the last 18 years, we’ve watched this local company grow into a successful international brand. We therefore recognize the need for the company to consider new premises which can accommodate further expansion.”


There are currently 187 businesses in Poundbury offering a range of businesses from small independent artisan shops to multinational brands. Visit our directory to find more or read the latest issue of Celebrating Poundbury on the digital newstand by clicking here. 


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